Can A personal letter help buyers to snag homes in competitive markets?

A handwritten letter is part of a growing trend among buyers who are opting for a personal touch in order to stand out in today’s hyper-competitive housing market. Why? Because the personal touch really works.

Common themes in those letters include mentioning how much the prospective buyers love features of the home such as a spacious kitchen, a large backyard, flawless wooden floors, or something unique about the home.

A good letter will try to establish a common ground between the buyer and seller by mentioning the buyer’s occupation, hobbies, and how they plan to enjoy the property. Mentions of single parents, young family’s working hard to save up for their first home’s down payment, or a young couple’s hoping for the right home to raise a family, may also help soften the seller from making a purely financial decision to a more emotional decision. And it doesn’t hurt to include a family photo.

Of course, the biggest determining factor for accepting an offer continues to be the asking price. However, selling or buying a home is a highly emotional decision, and sellers often consider sentiments when choosing which buyer will keep their home. This is especially true if you are up against another offer that is very close in price and the seller has an emotional attachment to their home. Sellers who have a personal attachment to their home don’t always just care about dollars and cents. Knowing that their home will be cared for by a family who loves it as much as they do matters and can make a world of difference.

So if you’re ready to step up your offer game, consider this tip when you’re ready to make an offer on your dream home!

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